Many wellness-enthused Brits are saying that the ‘sauna is the new pub’. Or at least that’s what the consensus seemed to be at the opening night of Arc, a new wellness spot in London’s Canary Wharf, which boasts the status of the largest communal sauna in the UK.

It all begins with an idea. Maybe you want to launchThe Wallpaper* wellness report is a series investigating the health and beauty trends of 2025. Here, Emma O’Kelly explores analogue living as a cure for digital burnout a business.